Laura Mindorff has always been compelled to advocate for clarity and simplicity. Professionally, she designs the values, culture and operational efficiencies as the COO at both Industrial and Wicket. Industrial is one of Ottawa’s top digital agencies that specialize in designing and building websites for professional associations and large organizations, which Laura has been a part of leading for eight years. More recently, in 2017 she co-founded Wicket, a SaaS company that offers Associations a refreshing alternative to their membership management software, as the World's First Member Data Platform. Through Wicket, Laura is an active member of the Invest Ottawa Accelerator community, alongside several of Canada’s fastest-growing tech companies. As an Ottawa native, Laura holds degrees from both the University of Ottawa and Algonquin College. Laura is passionate about sharing her company culture stories through writing and speaking about bringing focus and clarity to chaos (she has five kids and two dogs after all). She will inspire you to create the culture your team needs.