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Episode 31

Episode 31: Winning the Fan Battle: Vincent Ircandia on Disrupting Sports Marketing with Data

In this episode, Fahd sits down with Vincent Ircandia, CEO of Stellar Algo, a Canadian startup that’s revolutionizing the sports industry with data-driven fan engagement solutions. Vincent takes us through his journey of building a product that gives sports teams and leagues the power to understand their fans on a deeper level, moving beyond simple metrics to actionable insights that fuel growth and loyalty.

Vincent discusses the challenges of scaling in a competitive space, the importance of understanding your customer, and how Stellar Algo’s focus on solving a real problem—connecting teams to their fans more efficiently—has led to significant wins in a crowded market. From bootstrapping in the early days to securing top-tier clients, Vincent shares how the company has grown to serve over 240 sports teams globally, all while staying true to its mission to enhance fan relationships through cutting-edge data.

Guest Bio

Vincent Ircandia

Vincent Ircandia is the Founder and CEO of StellarAlgo, the world’s leading sports Customer Data Platform (CDP). StellarAlgo makes it easy for sports teams and leagues to access and act on fan data, boosting fan engagement, increasing revenue, and unlocking new sponsorship opportunities.

Before founding StellarAlgo, Vincent led high-performance analytics teams in executive roles, including as Senior Vice President of Business Operations for the Portland Trail Blazers and Director of Business Intelligence for AEG Sports. These roles gave him firsthand insight into the complexities sports organizations face when trying to leverage fan data. With that knowledge, he founded StellarAlgo to provide sports properties with a no-code platform that enables smarter fan engagement and actionable insights.

Today, StellarAlgo powers over 200 sports properties, helping teams better understand their fans, personalize experiences, and drive measurable business results.