Unicorn Labs — CEO & Executive Coaching
CEO & Executive Coaching

CEO and Executive Coaching Focused on Helping You Scale.

We understand that leading a company can be isolating, and the pressure to succeed is immense. It is time for accountable coaching that is measured, ensuring that you and your team see tangible results in areas like decision-making, team alignment, and innovation.

We map where your leadership capacity is capped, then match you to the right coach. No pitch, just diagnosis. If we're not a fit, we'll tell you.

A founder and coach working through the numbers together
6
Months, unlimited 1:1
10k+
Coaching hours per coach
360°
Leadership assessment
100%
Money-back guarantee
Trusted by 100+ growth companies
ShopifyCostcoGovernment of CanadaHSBCBell MediaIntactCAAFullscriptCardataRoyal LePagePCLCMHC
Fahd Alhattab on founder coaching
Watch

Here Is Why Our Founder Coaching Will Work For You

Fahd on what changes when a founder finally gets coaching that is measured.

The Problem

Your company is limited by your leadership capacity.

THE POTENTIAL THE LID
Team growth
Your leadership cap
Growth you never see

Your team can only grow to the height of your own leadership. Everything above the cap is growth left on the table.

Seven questions on the way up Tap to open
Finding Your True North

Aligning your team around your vision can be like herding cats. Are everyone's compasses pointing in the same direction?

Assembling the right players for your startup's success isn't a walk in the park. How's your team synergy?

How are you dealing with conflict and different team personalities?

Outgrowing your startup roots is thrilling, but tricky. Is your leadership style evolving with your growth?

The entrepreneurial landscape is wild and uncertain. Are you prepared to pivot when the path gets rocky?

Rough patches are inevitable in the startup journey. Are you turning crises into opportunities?

An inclusive culture is a healthy culture. Are you fostering diversity in your team?

Recognise three or more?

That is the lid talking. A session is the fastest way to find out which one is costing you the most.

Book a 30-Minute Coaching Fit Call

We map where your leadership capacity is capped, then match you to the right coach. No pitch, just diagnosis. If we're not a fit, we'll tell you.

Readiness Check

Are you ready for an Executive Coach? Your company's next growth stage may say yes.

Access our Executive Coaching preparation series. Answer the 5 key questions to determine if you're ready for an Executive Coach. Review the common results gained by Founders/CEOs that hire Executive Coaches.

One email. Five questions. No follow-up sequence.

Fahd Alhattab, Lead Executive Coach
Five questions, a two-minute read, and the results other founders got.
Founder Operating System Cadences, OKRs, accountability
Six Levels Framework One shared language for your team
Your 1:1 coaching
Six months, unlimited, matched to your industry
What You Get

Not a coach. A system with a coach in it.

Most executive coaching is one person and a standing meeting. Yours is wired into the frameworks the rest of your company runs on, which is why it survives contact with Monday.

Evidence-based principles, assessed at intake and re-tested at close, so you can see what moved.

How It Works

Every CEO and Founder is unique.

Most executive coaching runs the same playbook on every client. Ours doesn't. We match you to a coach who has actually done your job, then build the plan around what's costing you sleep — not a template.

Fahd facilitating a leadership session
Step 1 · Coverage

Assessments

We believe company leaders are most effective when they are aware of their strengths and weaknesses. After matching you with the best industry-specific coach, every source of input is read against the same three domains.

Input
Character
Relationships
Influence
360° review
Self-assessment
Peer assessment
Direct report

Four inputs, three domains, one picture of how you actually lead.

Your learning plan Co-created · Month 1
Gap found What we work on
Focus area 01
Focus area 02
Focus area 03
Step 2 · The artifact

Objective and Goal Setting

We co-curate a learning plan to ensure we're focusing on your most pressing needs and gaps. You leave step two holding a document, not a feeling.

Step 3 · The cadence

Result and Reporting

We manage the key metrics that we measure. You will have monthly coaching calls and biweekly virtual check-ins where questions or issues are discussed, learning objectives are tackled, and your personal leadership transformations begin.

RE-TEST FEEDS THE NEXT PLAN RE-TEST MONTH 1 MONTH 6
Monthly coaching call Biweekly virtual check-in Assessments re-run Unlimited 1:1 in between.
A coaching session in progress A team working through the numbers together Fahd Alhattab presenting to a room An executive team exercise
The Outcomes

Six months in, here is what changes.

You A vision that moves a room.
You Decisions that stop waiting on you.
Your team Managers who coach, not just manage.
Your team A team that keeps learning without you in it.
The org A culture that holds under growth.
The org Change that actually lands.
Executives at a Unicorn Labs session
Proof

Trusted By Executives, Founders & CEOs To Transform Their Businesses

Three of the hundred-plus growth companies we have worked with.

We hired Unicorn Labs to train first time managers on our team. They were instrumental in giving us education and tactics for conflict management, project management processes, and gave us strategies on how to improve our communication skills as a team.

Alida BurkeCOO, Growcer Alida Burke COO, Growcer

Unicorn Labs gave the team exactly the type of experience they needed to develop skills and rapport with one another to provide a noticeable impact on team performance. Fahd turned even the most skeptical participants into engaged participants with his energy, charisma, and relatability.

Craig Handy Craig Handy Previous Head of Revenue Automation, Tooling & Enablement, Shopify

Unicorn Labs has been fantastic for our organization for nearly three years now. I work with Fahd monthly, and he and his team are phenomenal. He's helped us grow our company and dramatically improve our company culture. I've worked with other training organizations before and none come even close.

Samuel Witherspoon Samuel Witherspoon Co-Founder and CEO, IMRSV
The Package

Matched to your business. Measured against it.

Get matched with an experienced coach that understands your specific business, industry and associated challenges.

What's included
6 months of unlimited 1:1 coaching Monthly coaching calls and biweekly virtual check-ins, for as long as you need them.
Full platform access Your learning plan, assessments, and progress tracking in one place.
360° assessment Self, peer, and direct report input across Character, Relationships, and Influence.
An industry-matched coach Every CEO and Founder coach brings over 10,000 hours of executive coaching experience.
Inquire for Pricing
The Guarantee
100%

If you are unsatisfied by your coaching experience, you receive a full refund. No fine print. We bet on our own results.

An executive team working through a session
Meet your coaches

Our Industry Specific Executive Coaches

Our coaches are leaders who have developed growing organization executives into Unicorn Leaders. We match you with the most relevant coach for your background and your needs, so you can focus on growth.

They identify your strengths, challenges and goals, then give you personalized feedback and support.

Wendy BestOmar AlhattabScott BradfordJordan NahmiasCorey BainermanKyle BoulayWendy BestOmar AlhattabScott BradfordJordan NahmiasCorey BainermanKyle BoulayWendy BestOmar AlhattabScott BradfordJordan NahmiasCorey BainermanKyle Boulay
Shawna StewartBrett GajdaRob LaneAli FarrellErik MarshShawna StewartBrett GajdaRob LaneAli FarrellErik MarshShawna StewartBrett GajdaRob LaneAli FarrellErik Marsh
Kelly McInenlyVicki ThompsonEmily NicholsPatrick ProulxAmy MolyneuxKelly McInenlyVicki ThompsonEmily NicholsPatrick ProulxAmy MolyneuxKelly McInenlyVicki ThompsonEmily NicholsPatrick ProulxAmy Molyneux
Brad MalmbergKate BoyleMargaux MillerLaura Lillie GoodridgeDaphne HemilyBrad MalmbergKate BoyleMargaux MillerLaura Lillie GoodridgeDaphne HemilyBrad MalmbergKate BoyleMargaux MillerLaura Lillie GoodridgeDaphne Hemily
Fahd Alhattab, Lead Executive Coach
100+
Growth companies
50k+
People spoken to
13+
Years building teams
2
Speaker awards
Our Lead Executive Coach

Meet Fahd.

Fahd Alhattab is a workplace and leadership development expert specializing in training startup managers, teams, and executives on Unicorn Leadership. He's now focused on bringing his client-based experience and the most current, relevant research to Unicorn Lab's comprehensive enterprise leadership training.

Based on this foundation of all of the best practices, Fahd helps organizations build high-performing, unstoppable teams by transforming their managers into leaders.

Built on thirteen years of experience building successful teams, Fahd identified the tried and true ingredient that set high performing teams apart from competitors, they had leaders who prioritized team performance over individual success. He named them Unicorn Leaders.

Fahd's path to leadership began with philanthropy. Compelled by his background as an at-risk immigrant from a low-income family, he raised over $1M for local charities, founded a camp for underprivileged children, and was awarded Canada's Top 20 Under 20 Award for his dedication to the community.

On the pursuit of entrepreneurship, Fahd served two terms as President of Carleton University Students' Association where he represented more than 25K students, managed a team of 150 staff, and oversaw the allocation of a $9M budget. During his Presidency, he launched a student entrepreneurship center that has since founded +50 student startups and helped them raise more than +$300K in seed capital.

Fahd has spoken to +50K people across North America on leadership and been named Rising Star Speaker and Most Entertaining Speaker by the Canadian Association of Professional Speakers.

Working alongside his team at Unicorn Labs, Fahd is committed to giving start-up founders the leadership skills to build Unicorn companies. He delivers team-building retreats and customized training programs that upgrade staff and start-up managers into self-driven leaders.

Watch Fahd
What Happens Next

From first call to coaching plan.

In this strategy session, we will focus on your current challenges, your personal goals and outcomes, and identify how Unicorn Labs can help you achieve results on a timeline that works for you.

Free strategy session

A 30-minute call with our coaching team.

Co-curate your plan

We build your CEO and Founder coaching plan together.

Walk the curriculum

You see the customized coaching curriculum in detail.

Hands-on onboarding

Five-star onboarding and ongoing support throughout.

Structured program

A program designed to help CEOs and Founders scale.

Questions

Frequently Asked Questions.

Our coaching program is built specifically for CEOs and founders at high-growth companies, typically Series A to Series C, who are hitting the limits of their own leadership capacity. If decisions are bottlenecking through you, your team is scaling faster than your leadership systems, or you're navigating rapid growth without a clear operating framework, this program is designed for exactly that stage.

The program includes 6 months of unlimited 1:1 coaching, full access to the Unicorn Labs platform, and a 360° leadership assessment at the start. You're matched with an industry-specific executive coach who brings over 10,000 hours of coaching experience. Sessions include monthly coaching calls and biweekly virtual check-ins where we tackle your real leadership challenges in real time.

We match you based on your industry, company stage, and the specific leadership challenges you're facing. Every coach on our team has deep experience working with founders and executives in high-growth environments. The goal is someone who understands your business context, not just leadership theory.

Most executive coaching works in isolation, one coach, mindset or communication work, and hope it transfers. Our coaching is part of an integrated leadership system built on the Six Levels of High-Performing Teams framework and, for founders who need it, connects directly to the Founder Operating System (FOS), giving you personal development plus the operating cadences and team infrastructure to scale without breaking.

Yes, Unicorn Labs is based in Ottawa, Ontario, and works with founders and executives across Canada and North America. All coaching is delivered virtually, so location is never a barrier.

Leaders who complete the program typically see measurable improvement in team productivity, employee engagement, and decision-making speed. More specifically: clearer team alignment around vision, stronger ability to delegate and build high-performing teams, better conflict resolution, and a leadership operating rhythm that doesn't depend on you being in every room. Most clients also report getting out of the day-to-day bottleneck within the first 90 days.

Still not sure?

Bring it to the strategy session. If we're not the right fit, we'll say so.

Schedule a Free Coaching Session
Founders in a coaching session
Let's Talk

Schedule a Free Coaching Session.

We will focus on your current challenges, your personal goals and outcomes, and identify how Unicorn Labs can help you achieve results on a timeline that works for you.

Schedule a Free Coaching Session A 100% money back guarantee. If you are unsatisfied by your coaching experience, receive a full refund.