Meet Natalie Furness, CEO of RevOps Automated and Revenue Operations Consultant. She explains how aligning people around shared values and work styles reveals the best match between roles and environments. As a remote-work advocate, she acknowledges it isn’t for everyone and shows how to reshuffle teams for the right fit. Natalie stresses preserving personality and social bonds through tools like Slack, encouraging peers to check in on each other instead of controlling every detail. Her main advice: lead with empathy by recognizing remote-work challenges and using that understanding to support your team.
Natalie Furness
Natalie Furness is the founder and CEO of RevOps Automated, a technology consultancy serving international businesses to scale revenue by aligning people, processes and data systems. Natalie is ranked in the top 10 Revenue Operations LinkedIn thought leaders worldwide. She is president of the RevOps Research Collective and internationally recognised author of The Annual RevOps Report. Alongside her day job, Natalie is passionate about inspiring people to influence positive change and evokes action through her keynote speeches and seminars.
