CASE STUDY
CMHC Case Study
Sparking leadership momentum across a national organization
A conversation with:
CASE STUDY

CMHC Case Study

Sparking leadership momentum across a national organization
A conversation with:
Project History

Since 1946, CMHC has worked to support housing affordability, accessibility, and stability across the country — today one of Canada’s central providers of mortgage loan insurance.

It works closely with lenders, brokers, industry partners, and every level of government, operating in a fast-moving, relationship-driven environment. The engagement coincided with a meaningful moment: a new CEO, shifting market conditions, and evolving national housing priorities had reshaped the landscape.

That backdrop is what makes this story notable: the people behind it weren’t reacting to a problem. They were proactively building leadership capacity at exactly the moment it mattered most.

Metric
Count
Detail
Workforce
2,357
Employees the program was open to, nationwide
Series
3
Keynotes, each building cohesively on the last
Collaboration
2
Employee resource groups behind the series
What triggered the work
Significant outcomes
A period of organizational change — a new CEO and shifting priorities.
Strong engagement during a stretched-capacity period — cameras on, and attendees staying past the hour.
An ERG-led push to invest in leadership development intentionally.
That momentum carried a single keynote into a three-part series across two ERGs.
A desire to strengthen alignment across a large, distributed workforce.
02
A Season of Change

A moment of opportunity

The catalyst came from CMHC’s Next Gen Leaders, one of several volunteer, employee-led Employee Resource Groups (ERGs). The group exists to foster leadership growth for current and aspiring people leaders — bringing education, awareness, and practical tools to employees across CMHC.

As the group planned its year, an opportunity became clear: with the organization undergoing change, there was real value in strengthening leadership alignment and creating greater consistency in how people showed up — regardless of whether they held a formal title.

“Our organization was coming out of a period of change: a new CEO, shifting market conditions, evolving priorities. It felt like a really good opportunity to strengthen leadership alignment and create more consistency in how we were all showing up.”
Bernadette Lagrito · CMHC
#
Theme
Why it mattered
01
Cross-team connection
At CMHC’s scale, departments could operate in their own lanes — an opening to build more connection.
02
Feedback culture
Both giving feedback and inviting it was an area the group wanted to support more intentionally.
03
Ongoing investment
A clear desire to invest in leadership development deliberately, not as a one-off.

There was also a practical engagement challenge. Capacity was stretched, and getting busy people leaders to carve out time for development was genuinely hard. Any solution had to be good enough for people to want to show up.

03
Finding a Speaker

Someone who could land it

The search began simply. Patricia Lemay and a small group were looking for a leadership speaker, and a quick online search surfaced Fahd Alhattab and Unicorn Labs. A short video clip did the rest. Because the session was ERG-led, the group chose its own speaker collectively.

That first session set a new bar. In the team’s words, Fahd was the best external keynote speaker CMHC had brought in — and the feedback wasn’t one person’s opinion; it was the consistent reaction across attendees.

“We just fell in love with his energy and the storytelling. We shared it around, and people kept saying, ‘Yes, I really like this one.’”
Patricia Lemay · CMHC
04
Three-Part Series

From one session to a series

For the following year, the group went bigger. What started as a plan for two sessions grew into a three-part keynote series, delivered with the Asian Employee Network, another CMHC ERG. A few things made the series land.

#
What made it land
Detail
01
A briefing on their goals
The team met with Fahd beforehand to talk through what they wanted from each one. That shaped the content directly.
02
Internal champions
A senior executive sponsor backed it, and the CEO joined a call to introduce Fahd personally — a rarity.
03
A virtual format by design
With participants across the country and sessions open org-wide, virtual delivery made it genuinely accessible.
“He’s able to mould what he’s saying to our specific goal for each session while keeping it cohesive across all three. And that drives engagement: people think, ‘I’d better show up for the next one.’”
Patricia Lemay · CMHC
03
Finding a Speaker

Someone who could land it

The search began simply. Patricia Lemay and a small group were looking for a leadership speaker, and a quick online search surfaced Fahd Alhattab and Unicorn Labs. A short video clip did the rest. Because the session was ERG-led, the group chose its own speaker collectively.

That first session set a new bar. In the team’s words, Fahd was the best external keynote speaker CMHC had brought in — and the feedback wasn’t one person’s opinion; it was the consistent reaction across attendees.

“We just fell in love with his energy and the storytelling. We shared it around, and people kept saying, ‘Yes, I really like this one.’”
Patricia Lemay · CMHC
04
Three-Part Series

From one session to a series

For the following year, the group went bigger. What started as a plan for two sessions grew into a three-part keynote series, delivered with the Asian Employee Network, another CMHC ERG. A few things made the series land.

#
What made it land
Detail
01
A briefing on their goals
The team met with Fahd beforehand to talk through what they wanted from each one. That shaped the content directly.
02
Internal champions
A senior executive sponsor backed it, and the CEO joined a call to introduce Fahd personally — a rarity.
03
A virtual format by design
With participants across the country and sessions open org-wide, virtual delivery made it genuinely accessible.
“He’s able to mould what he’s saying to our specific goal for each session while keeping it cohesive across all three. And that drives engagement: people think, ‘I’d better show up for the next one.’”
Patricia Lemay · CMHC
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07
Looking Ahead

An ongoing relationship

“Any organization looking to improve leadership alignment, communication, collaboration, engagement, and feedback — Fahd will be extremely valuable to them.”
Bernadette Lagrito · CMHC

What began as a single keynote has grown into an ongoing relationship — and the organizers see room for further growth, including bringing Fahd more directly to CMHC’s leadership community.

For CMHC’s Next Gen Leaders, the keynote series did exactly what they set out to do: it brought people together across a large, changing organization, gave them practical tools they could use, and reminded them why investing in leadership at every level is worth showing up for.